June 2011
Featured in this insight: IT & telecommunications, International
Global survey reveals Canadians top for gadget uptake: A global survey by market research company TNS has revealed that when it comes to the hunger for new technology, Canadians lead the way.
The Mobile Life report gathered opinions from more than 34,000 people worldwide, 1,000 of these from Canada. It found that 41% of Canadians have a smartphone, which is significantly higher than the global market average of 28%.
Canadian men between 22 and 30 tend to be the biggest smartphone users. In addition, 24% of smartphone owners in Canada report using their phone to visit social networking sites.
In a recent press release about The Mobile Life study, TNS Canada Vice President Ron Caughlin commented: "We're seeing a real mind-shift: It's no longer what my technology does – it's what I can do with my technology. We're past the days of using mobiles to merely text or even e-mail - smartphones are providing us with the ability to seamlessly connect our friends, family and even finances."
While Britons are also high on the list for gadget technology uptake, at present Canada stands top.
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