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Exploratory Research

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Exploratory Research

Exploratory research is normally carried out at the early stages of a research process and is used to gain an understanding of the situation with the miminum use of time and minimal cost. Exploratory research might draw on interviews, observations, focus groups, case histories and secondary data through the use of desk research, but should generally be flexible due to the potential for unknown elements to be encountered.

Exploratory research is one of many market research services provided by DJS Research Ltd.

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