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Hall Test Market Research

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Hall Test Market Research

Hall tests are a form of research methodology which involves inviting respondents in to a set location (traditionally a hall, hence the name) and then asking them to respond to certain stimuli - commonly food, beverages, advertising concepts or other products. Where the target audience allows, locations for hall tests are usually selected based on high footfall and good levels of accessibility - as respondents are almost always recruited ad hoc at the location, areas with these attributes offer the best potential for a good response rate.

DJS Research Ltd have carried out hall tests for numerous clients, including DuPont, Westmill Foods and a well known cake manufacturer. Please follow the link to find out more about our hall test market research.

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