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In-depth Interview (Depth Interview)

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In-depth Interview (Depth Interview)

An in-depth, or simply depth interview, is a qualitative technique which involves a researcher speaking to a respondent one-on-one, as opposed to a focus group which may include up to 10 individuals. As the name suggests, this technique allows the researcher to get in-depth information from the respondent about their awareness, knowledge, and opinion of a particular topic, product or service. The researcher usually uses a topic guide to manage the discussion and ensure the conversation stays generally on-topic. Depth interviews normally last between 30 minutes to an hour.

DJS Research offer depth interviews as a qualitative teachnique and our researchers are skilled moderators.

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