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Localise Profiling Tool

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Localise Profiling Tool

Localise is a population profiling and consumer segmentation tool which has applications across the public and private sectors. Localise utilises demographic data at a local level to deliver regional and sub-regional segmentations which can be utilised on their own, or linked to customer relationship management system data or survey data to allow for accurate mapping of attitudinal data against geographically defined demographics.

Localise has several applications across both the public and private sectors, including targeted marketing campaigns, customer behaviour tracking and new product pilot launching. In particular, Localise has partnered with CIPFA (the Chartered Institute of Public Finance and Accountancy) as a result of the tools applications in capital and assets management within local authorities and other public sector bodies dealing with residents and customers.

For more information, please visit the Localise website at: www.localiseprofiling.com

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