Gill Redfern, Research Director, to discuss gamification and online communities at the MRS Kids and Youth Research conference

27th January 2016 09:54

Following the successful launch of Chatter Zone, our parents, kids and teens market research community, back in April, one of our Research Gill Redfern, Research Director, to discuss gamification and online communities at the MRS Kids and Youth Research conferenceDirectors and Lead Director for the community, Gill Redfern, will be delivering a 30 minute presentation to the full assembly at the Market Research Society’s Kids and Youth Research conference in January.

The conference takes place on Thursday 28th January 2016 and will feature speakers from a range of leading organisations such as: Disney, BBC Radio 1 Academy, CBBC, Sky Media, the Department for Education and Argos, amongst a plethora of others. Gill joins the line-up, to discuss DJS Research’s recent success in kids and youth research, and to provide further details about how gamification and reward can deliver results with these audiences in an online community setting.

Gill’s presentation will explore which social media and gamification techniques are the most effective with different groups of young people, specifically children and teenagers, and how it is possible to generate some fantastic results from children (and their parents!) to meet a variety of objectives, including promotions strategy, concept testing, pack design testing and product and brand preferences.

Gill Redfern, Research Director, to discuss gamification and online communities at the MRS Kids and Youth Research conferenceThe Kids and Youth Research conference as a whole will be focused on finding the answer to one key question: How is kids and youth centred research being used to make young people’s lives better, drive behaviour change, deliver better services and develop winning propositions?

Whilst trying to find the answer, the delegates will learn about how different sections within the youth market make decisions, what they want to do with their free time and which platforms of communication are the best to reach them.

Speaking of the conference, Gill had the following to say: The Chatter Zone team are really excited to be sharing some of our kids and teens' research experience at the conference in January.  Kids demand that we raise the bar and be more creative, more engaging and more fun in our research design - an approach that also serves us well across grown up audiences!”

The conference programme can be viewed in full here. Gill’s session will take place at midday.

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