We have launched an online parents, kids and teens market research community, Chatter Zone!

27th October 2015 13:37

We have successfully launched a brand new parents, kids and teens market research community, Chatter Zone, which will be on-hand to We have launched an online parents, kids and teens market research community, Chatter Zone!complete tasks, test hypotheses and provide opinions for a range of blue chip and other clients! 

Our community is comprised of 100 kids and teens, aged between 8 and 18, and a further 50 mums and dads, with children within the same age range.

Clients who choose to include the community in their market research strategy can choose from a variety of different tasks for participants to complete, such as: forum discussions, consumer feedback, creative tasks, mini-polls, surveys and personal tasks.

The tasks will be completed over a 4 week period and once finished, our Chatter Zone team will prepare an insight driven report. This will include: visuals, videos, case studies and infographics, where appropriate.

We have launched an online parents, kids and teens market research community, Chatter Zone!Gill Redfern, Research Director at DJS Research and Quality Director of Chatter Zone, said of the community:

“We have designed the Chatter Zone community in-house so it has a unique, fun and playful look and feel, ideal for our young contributors!

We can’t wait to set our community their first tasks next month and find out, amongst other topics; how they spend their pocket money, which characters and celebrities are hot right now, videos of the kids interviewing mum or dad on breakfast choices and photos of kids’ lunchbox contents. We’ll be sharing some of the insights on Twitter so follow @DJSResearch and/or @DJS_ChatterZone to hear what our Chatter Zone community have to say!”

In addition to Gill, Alex Noden, Chatter Zone Project Manager, will focus on the management and day to day running of the community.  Alex will work closely with Gill to ensure that the community runs smoothly.

Matt Walker and Lian Nuttall, have both taken on the role of Community Manager, which involves liaising with the participants and recruitment team, as well as putting together outputs for analysis.

Anthea Thompson, Operations Manager, will oversee the recruitment and screening of participants and ensure that the MRS Code of Conduct is followed during the research, especially when recruiting those under 17.

If you’d like to sign up to the Chatter Zone community, visit our sign-up page and register your contact details. Or for more information about how your company can utilise the community, call 01663 767 857 or email chatterzone@djsresearch.com.

We have launched an online parents, kids and teens market research community, Chatter Zone!

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