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DJS News
- DJS Research Ltd Promotes Charlotte Sykes to Research Manager
Mon, 29th Apr 2013
DJS Research Ltd is pleased to announce the promotion of Charlotte Sykes to Research Manager. ... Read More
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Market Research Insights
- Android and iOS Account For Majority of Smartphone Operating System Market
Thu, 23rd May 2013Figures from recent telecoms market research by IDC suggest that Android has moved ahead as the leading ......
Read More - New Research Suggests European Smartphone Users Face Price Disparities Compared to UK
Thu, 23rd May 2013New research in to smartphone tariffs has suggested that, in markets without a ‘maverick’ competitor – such ......
Read More - Mobile Phone Users Calling For "Sponsored" Bills, Says Market Research
Thu, 23rd May 2013Telecoms market research carried out by Guavus, a big data analytics company, has suggested that there is ......
Read More - Survey Discovers UK Brands Struggling to Retain Customer Loyalty
Wed, 22nd May 2013The latest Advertising and Media Market Research by Epsilon has discovered that UK brands are finding it difficult ......
Read More - Survey Sees Majority of Britons Spending Their Summer Holiday Locally
Mon, 20th May 2013Market research by budget hotel operator Travelodge, which questioned 3,000 British adults, has revealed that as many as ......
Read More - Consumer Survey Reveals Highest and Lowest Rated High Street Brands
Fri, 17th May 2013A new survey by consumer watchdog Which? has uncovered the best and worst rated High Street stores in ......
Read More - Survey Analysis Shows Pirate Downloaders Also Buy the Most Online Content
Wed, 15th May 2013A follow-up analysis of market research conducted by Government watchdog Ofcom has revealed some interesting results about pirate ......
Read More - Electric Car Market Seems Unlikely To Accelerate, Suggests Research
Tue, 14th May 2013Recent news in the electric car industry has led some analysts to voice disbelief in Barack Obama's target of ......
Read More - Study Shows Western Europe's Main Dealer Count Declined in 2012
Tue, 14th May 2013Research by ICDP (based in the UK) has suggested that the collapse in demand for cars in Western Europe ......
Read More - Research In To Classic Car Market Reveals Top Twenty Most Endangered British Cars
Tue, 14th May 2013New research released by HonestJohn.co.uk reveals the top 10 most endangered Biritsh cars. Of the 10 on the list, ......
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Mystery Shopping
Market Research
We have substantial experience in the area of mystery shopping market research, performance monitoring and service improvement. We have conducted mystery shopping and customer satisfaction projects for a number of organisations. We have a team of experienced Mystery Shoppers who have conducted hundreds of mystery shops within various organisations:
- Retailers
- Restaurants
- Bars & Hotels
- Transport
- Finance
When undertaking any mystery shopping project it is crucial to ensure that the exercise is an objective measurement of service. An important part of this is to make sure the mystery shoppers are the right type of people. Mystery shopping requires:
- Good observation skills
- Attention to detail
- A good memory
- Someone who understands the difference between traditional interviewing and mystery shopping (they are not the same!)
Our team are selected according to the above criteria.

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