The construction sector is driven by multiple complex audiences. From the homeowner to the small trades, builders and architects who serve them to the much larger commercial construction and civil work, and their chain of engineers, specifiers, main and subcontractors and end users from both the public and private sector.

At DJS Research we recognise that understanding the specific needs of all audiences across their supply chain is crucial for the success of any company in this sector; in a recent brand study for a brick manufacturer we provided insight on Architects, Main Contractors and Subcontractors (Roofers and Bricklayers), Merchants, Developers and Housing Associations, delivering 360-degree insight into perceptions and awareness with no audience untouched.

The construction sector also sits within a complex and changing context. This can include anything from changes in demand, to regulations in areas like safety and sustainability, to changes in technology, such as the increasing use of Building Information Modelling (BIM), to changes in how construction materials are purchased.

With over two decades’ experience in this industry we have a deep appreciation of its ever-changing context and know that its impact on different audiences is, again, crucial to the success of any company in this sector; in a recent detailed survey to determine how BIM is managed within the design and build process we were able to identify what digital tools and services were needed from a manufacturer specifically, as well as what was not needed in order to rationalise and justify investment.

Our Solutions and Experience

Construction research projects at DJS Research are conducted by an experienced team who have a deep knowledge of the sector and are confident getting to grips with multifaceted supply chains and products. James Hinde, our Research Director and sector lead, has been conducting research in the construction industry for more than 25 years and his highly qualified team have upwards of 5 years’ experience each. This depth of understanding is core to ensuring effective questioning and the analysis of insights.

We provide bespoke research solutions which are designed entirely to meet your objectives, incorporating desk-based research, qualitative in-depth interviewing and quantitative surveying. We have the means to reach all construction audiences including our specialist B2B recruiters and our in-house online consumer panel, Opinion Exchange, which includes people working in the sector.  We are as comfortable running focus groups with consumers about aluminum profile windows as we are discussing the intricacies of supply chain efficiencies. Our in-house team of B2B interviewers are experienced in surveying all sorts of construction audiences and we hold proprietary samples of certain key audiences.   

Our research often extends beyond the UK as many of our construction clients operate globally. The strength of our international offering means that, where necessary, we can employ a network of native partners to help us with on-the-ground fieldwork around the world. Some of our clients include:

Ask us about…

• Market assessment work
• Customer satisfaction studies
• CX Research
• Brand development and tracking
• Audience segmentation 
• Product development and testing
• Service proposition and development
• Pricing research
• Panels and communities

Or any questions you have of your audience in fact!

To find out more about the depth of our sector experience, and how we could help you with your specific construction research needs, please contact James Hinde, Research Director at jhinde@djsresearch.com or Charlotte Sykes, Research Director at ssykes@djsresearch.com.

 

 

 

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