Lyn Allen

Senior Research Manager (FaDS)

Operations Team

Photo of Lyn Allen

Lyn started her career in market research at Business & Market Research (now Harris Interactive) in 1990. She joined DJS Research Ltd in 2010 and her main strength lies in customer satisfaction research, conducting tracking studies for a broad range of clients operating in both business to business and consumer markets.  She also has experience in conducting branding, ad tracking, and usage & awareness research for numerous major clients including:

  • Utilities: (Thames Water, EDF Energy, United Utilities, E.On Energy, UK Power Networks)
  • Retail: (Next, Iceland, Littlewoods)
  • Travel & Transport: (Midland Mainline, First Great Western)
  • Finance: (GE Capital, MBNA, BIBA, ABI, R&SA/MORE TH>N, Allianz, UBS, Coventry Building Society, Zurich, Broker Network) 
  • Distribution: (Parcelforce Worldwide)
  • Third Sector: Carers Federation
  • Healthcare: Hill-Rom
  • Public Sector: Leicestershire County Council, Hull City Council
  • Market Research / PR Agencies: Join The Dots, Bell-Pottinger North

Lyn now works in a Senior Research Manager role within DJS Research Ltd's specialist field and data services department. Her knowledge and experience of the full research process allows DJS to offer a different proposition to many other fieldwork and data capture providers - specifically, we understand the way in which data will be used and can offer proactive suggestions and insights at the outset of a data services project and throughout the research process.

Although Lyn has worked across the majority of industry sectors during her two-decade career in market research, she has particular knowledge of the water industry and has worked with many of the key organisations within this area, including:

  • Artesia Consulting
  • Anglian Water Direct
  • Consumer Council for Water (CCW)
  • Echo Managed Services
  • Southern Water
  • Thames Water
  • United Utilities
  • Yorkshire Water

Lyn has conducted numerous projects on behalf of the above organisations, utilising both qualitative approaches, such as focus groups and in-depth interviews, and quantitative surveys with both domestic and business customers via onlineCATI and either paper-based face to face or CAPI means.

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