Lyn Allen


Operations Research Manager

Operations Team

Photo of Lyn Allen

Lyn started her career in market research at Business & Market Research (now Harris Interactive) in 1990. She joined DJS Research Ltd in 2010 and her main strength lies in customer satisfaction research, conducting tracking studies for a broad range of clients operating in both business to business and consumer markets.  She also has experience in conducting branding, ad tracking, and usage & awareness research for numerous major clients including:

  • Utilities: (Thames Water, EDF Energy, United Utilities, E.On Energy, UK Power Networks)
  • Retail: (Next, Iceland, Littlewoods)
  • Travel & Transport: (Midland Mainline, First Great Western)
  • Finance: (GE Capital, MBNA, BIBA, ABI, R&SA/MORE TH>N, Allianz, UBS, Coventry Building Society, Zurich, Broker Network) 
  • Distribution: (Parcelforce Worldwide)
  • Third Sector: Carers Federation
  • Healthcare: Hill-Rom
  • Public Sector: Leicestershire County Council, Hull City Council
  • Market Research / PR Agencies: Join The Dots, Bell-Pottinger North

Lyn now works in a Research Manager role within DJS Research Ltd's specialist field and data services department. Her knowledge and experience of the full research process allows DJS to offer a different proposition to many other fieldwork and data capture providers - specifically, we understand the way in which data will be used and can offer proactive suggestions and insights at the outset of a data services project and throughout the research process.

Although Lyn has worked across the majority of industry sectors during her two-decade career in market research, she has particular knowledge of the water industry and has worked with many of the key organisations within this area, including:

  • Artesia Consulting
  • Anglian Water Direct
  • Consumer Council for Water (CCW)
  • Echo Managed Services
  • Southern Water
  • Thames Water
  • United Utilities
  • Yorkshire Water

Lyn has conducted numerous projects on behalf of the above organisations, utilising both qualitative approaches, such as focus groups and in depth interviews, and quantitative surveys with both domestic and business customers via onlineCATI and either paper-based face to face or CAPI means.

 

 

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