Alasdair Gleed

Managing Director

Research Team

Photo of Alasdair Gleed

Alasdair started his research career in 1998 at B&MR (now Harris Interactive). In 2001, he moved to Ci Research where he became an Associate Director. Alasdair joined DJS as a Research Director in 2008.

He works across a broad range of sectors, including vast experience in the following areas:

  • Retail (Primark, Specsavers, Co-op)
  • Healthcare and social marketing (NHS, DoH, NSMC, General Dental Council)
  • Financial / professional services (Broker Network, Cunningham Lindsey, Towergate)
  • Arts, Culture and Collections (MLA, Collections Trust, the British Council)
  • Education (NCFE, learndirect, various Universities)
  • Public sector (Central and Local Govt.).

Alasdair has extensive experience of managing international research projects. Since arriving at DJS he has travelled to a number of countries to manage overseas research projects, most recently in India and Bangladesh.

In the public-sector Alasdair has carried out numerous projects in the Health, Education and culture sectors. He leads the team behind Localise Profiling (a consumer and customer segmentation tool) and is responsible for innovation.

In the private sector, Alasdair’s main specialisms are retail and financial services. He also regularly works with leading advertising and branding agencies to develop client brands, propositions and campaigns. His experience includes both consumer and Business to Business research.

Alasdair is an experienced group moderator and qualitative researcher. He is equally comfortable with quantitative techniques, and has worked on many projects combining both approaches.

He has a BA (Hons) in International Business and the MRS Advanced Certificate. He is currently studying for a second degree in Astronomy.

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