Alex McCluckie


Research Director

Research Team

Photo of Alex McCluckie

Alex joined DJS in 2011 as part of its graduate recruitment scheme and since that time he has risen through the ranks and is now a Research Director managing one of the five DJS Research teams.

As a strategic thinker, his interests lie in solving business problems and driving innovation. He leads the design and execution of both quantitative and qualitative research solutions whilst also spending a lot of his time identifying, developing and introducing novel methodologies, procedures and ways of thinking into the business.

In addition, Alex heads up behavioural science at DJS and has used his understanding of this area to tackle a vast array of topics for clients, from how to drive brand awareness to how to keep people from letting their dogs off leads!

Throughout his career he has amassed a great deal of experience across a number of sectors including:

  • Sport (Sport England)
  • Utilities (Severn Trent, Northumbrian Water, South East Water, United Utilities, Dŵr Cymru Welsh Water, CCWater, UKWIR and Ofwat)
  • Education (various FE and HE institutions and awarding bodies)
  • Health (Molnlycke Healthcare, Health Enterprise East as well as a host of NHS organisations)
  • Arts, Culture and Collections (The British Council, The British Library)
  • Retail (East of England Co-operative Society, Central England Co-operative)
  • Local Government (Cumbria County Council, Stockport Metropolitan Borough Council, Localise team).

As a frequent blogger, Alex has written for various industry websites including Research Live. A selection of his articles can be found here:

They live among us: Behavioural scientists in the wild

Selection boxes, slurred words and satisfaction

It’s the little things that count

He also has a BA (1st Class Honours) in Sport Sociology and an MA in Social Research Methods from Durham University, as well as the MRS Advanced Certificate. Alex also writes regular articles and insight for his sectors and specialisms such as the following behavioural science piece:

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