Alex McCluckie

Research Director

Research Team

Photo of Alex McCluckie

Team: Rushup

Alex joined DJS in 2011 as part of its graduate recruitment scheme and since that time he has risen through the ranks and is now a Research Director. Alex also manages one of the four DJS Research teams, managing six executive researchers and planning weekly resource for the business.

He wins and manages small and large-scale projects, both domestically and internationally, and is comfortable with the full range of qualitative and quantitative techniques.

Throughout his career he has amassed a great deal of experience across a number of sectors including:

  • Sport (Sport England)
  • Utilities (Severn Trent Water, Northumbrian Water, South East Water, United Utilities, Dŵr Cymru Welsh Water, CCWater, UKWIR)
  • Education (various FE and HE institutions and awarding bodies)
  • Health (Molnlycke Healthcare, Health Enterprise East as well as a host of NHS organisations)
  • Arts, Culture and Collections (The British Council, The British Library)
  • Retail (East of England Co-operative Society, Central England Co-operative)
  • Local Government (Cumbria County Council, Stockport Metropolitan Borough Council, Localise team).

Alex is also a key member of the Localise team - providing public and private sector bodies with consumer and customer profiling at a local level. Localise is a relatively new product developed by DJS Research Ltd.

Alex is a frequent blogger and has written for various industry websites including Research Live. A selection of his articles can be found here:

Selection boxes, slurred words and satisfaction

It’s the little things that count

The “single most reliable indicator of a company’s ability to grow” … but only if you do it right!

Welcome to the industry, now get the hell out!

Why Not Being Able To Read Minds Means We Must Get Better At Managing Emotions

He also has a BA in Sport Sociology and an MA in Social Research Methods from Durham University, as well as the MRS Advanced Certificate.

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