Alex McCluckie


Research Director

Research Team

Photo of Alex McCluckie

Team: Rushup

Alex joined DJS in 2011 as part of its graduate recruitment scheme and since that time he has risen through the ranks and is now a Research Director. Alex also manages one of the four DJS Research teams, managing six executive researchers and planning weekly resource for the business.

He wins and manages small and large-scale projects, both domestically and internationally, and is comfortable with the full range of qualitative and quantitative techniques.

Throughout his career he has amassed a great deal of experience across a number of sectors including:

  • Sport (Sport England)
  • Utilities (Severn Trent Water, Northumbrian Water, South East Water, United Utilities, Dŵr Cymru Welsh Water, CCWater, UKWIR)
  • Education (various FE and HE institutions and awarding bodies)
  • Health (Molnlycke Healthcare, Health Enterprise East as well as a host of NHS organisations)
  • Arts, Culture and Collections (The British Council, The British Library)
  • Retail (East of England Co-operative Society, Central England Co-operative)
  • Local Government (Cumbria County Council, Stockport Metropolitan Borough Council, Localise team).

Alex is also a key member of the Localise team - providing public and private sector bodies with consumer and customer profiling at a local level. Localise is a relatively new product developed by DJS Research Ltd.

Alex is a frequent blogger and has written for various industry websites including Research Live. A selection of his articles can be found here:

Selection boxes, slurred words and satisfaction

https://www.research-live.com/article/features/selection-boxes-slurred-words-and-satisfaction/id/4011047

It’s the little things that count

https://www.research-live.com/article/opinion/its-the-little-things-that-count/id/5007052

The “single most reliable indicator of a company’s ability to grow” … but only if you do it right!

http://www.djsresearch.co.uk/news/article/Market-Research-Blog-The-single-most-reliable-indicator-of-a-companys-ability-to-grow-but-only-if-you-do-it-right

Welcome to the industry, now get the hell out!

http://www.marketresearchworld.net/content/view/5892/76/

Why Not Being Able To Read Minds Means We Must Get Better At Managing Emotions

http://www.marketresearchworld.net/content/view/5526/76/

He also has a BA in Sport Sociology and an MA in Social Research Methods from Durham University, as well as the MRS Advanced Certificate.

© DJS Research 2021