Rebecca Green
Research Director
Research Team

Team: Haven Hill
Rebecca started her research career in 2009 and brings extensive experience working across the cultural sector with a range of international clients including:
Museums and galleries:
The Victoria and Albert Museum, The Science Museum, The British Museum, Tate, The National Portrait Gallery, Natural History Museum, Wellcome Collection, Imperial War Museums, Royal Collection Trust, Cooper Hewitt Smithsonian Design Museum (New York), National Gallery of Victoria (Australia).
Heritage:
Historic Royal Palaces, English Heritage, Royal Botanic Gardens, Kew; Tower Bridge, Brunel’s ss Great Britain
She has also worked across the charitable and public sectors.
Rebecca is passionate about understanding what makes people ‘tick’ and combines a rigorous intellectual approach with a nuanced understanding of the rational, emotional and social drivers of human behaviour. Her wide-ranging knowledge of both quantitative and qualitative research methods mean she’s adept at weaving together strands from a range of sources into a clear narrative; distilling findings into clear, actionable insight for her clients.
Her expertise spans the breadth of audience research, including:
• Segmentation
• Membership
• Retail
• Digital engagement
• Interpretation
• Proposition and communications testing
• Summative evaluation
• Education and learning
Rebecca is also an experienced moderator and trainer, supporting staff at a variety of institutions to deliver their own quantitative and qualitative data collection.
She holds a BSc (Hons) in Psychology and Philosophy from the University of Nottingham as well as the MRS Diploma in Market and Social Research.
Rebecca also tutors students in the MRS Diploma in association with the Research Academy