Helen Menzies

Research Director

Research Team

Photo of Helen Menzies

Team: Shining Tor

Helen joined DJS Research in 2019, bringing with her a wealth of agency-side experience in several sectors including culture, finance, media and children’s research.

After completing her MA in Cultural Policy and Management, Helen started her career in research in 2007 at an audience development agency helping arts and culture clients to understand, develop and engage their audiences. A key part of Helen’s role was the delivery of a quantitative benchmarking study for Yorkshire’s leading visitor attractions and she also managed numerous ad-hoc quantitative and qualitative projects.

Helen then moved into a commercial research agency to specialise in qualitative research and has since become an experienced and skilled facilitator. In addition to working with high profile financial services clients, she developed particular expertise conducting research with children, working closely with The Walt Disney Company for several years.

Helen’s passion for conducting research with children and young people has continued into her role at DJS Research. She enjoys spending time with children and young people, understanding what makes them tick and keeping up with relevant trends. Helen now heads up our Children & Young People research team and predominately works in the not-for-profit and education sectors.

In her role as Research Director, Helen also works closely with other team members to continuously develop our qualitative research services, including training junior members of staff and identifying innovative products and approaches.

Helen enjoys working closely with clients to build long term relationships, truly understanding their business needs and bringing insight to life in engaging ways for stakeholders. She writes regular articles and insight pieces for her sectors, a selection of which can be found here:

© DJS Research 2024