Helen Menzies


Research Director

Research Team

Photo of Helen Menzies

Helen joined DJS Research in 2019, bringing with her a wealth of agency-side experience in several sectors including culture, finance, media and children’s research.

After completing her MA in Cultural Policy and Management, Helen started her career in research in 2007 at an audience development agency helping arts and culture clients to understand, develop and engage their audiences. A key part of Helen’s role was the delivery of a quantitative benchmarking study for Yorkshire’s leading visitor attractions and she also helped to establish a new benchmarking project specifically for visual arts organisations.

Helen then moved into a commercial research agency to specialise in qualitative research and has since become an experienced and skilled facilitator. In addition to working with high profile financial services clients, she developed particular expertise conducting research with children, working closely with The Walt Disney Company for several years.

Helen’s passion for conducting research with children and young people has continued into her role at DJS Research. She enjoys spending time with children and young people, understanding what makes them tick and keeping up with relevant trends.

In her role as Research Director, Helen combines her quantitative and qualitative research experience to deliver a range of projects including audience profiling for museums and galleries, brand strategy and audience deep-dives. Helen works closely with other team members to continuously develop our qualitative research services, including training junior members of staff, and takes a particular responsibility for our online qualitative offer.

Helen enjoys working closely with clients to build long term relationships, truly understanding their business needs and bringing insight to life in engaging ways for stakeholders. 

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