Helen Menzies


Associate Director

Research Team

Photo of Helen Menzies

Helen joined DJS Research in 2019 as Associate Director, with a specialist interest in the arts and culture sector. She has a wide-ranging research agency background and has considerable experience in several sectors including culture, finance, media and children’s research.

After completing her MA in Cultural Policy and Management, Helen started her career in research in 2007 at an audience development agency helping arts and culture clients to understand, develop and engage their audiences. A key part of Helen’s role was the delivery of a quantitative benchmarking study for Yorkshire’s leading visitor attractions and she also helped to establish a new benchmarking project specifically for visual arts organisations.

Helen then moved into a commercial research agency to specialise in qualitative research and has become an experienced and skilled moderator. In addition to working with high profile financial services clients, she has particular expertise conducting research with children having worked with The Walt Disney Company for several years.

Helen enjoys working closely with clients to build long term relationships, truly understanding their business needs and bringing insight to life in engaging ways for stakeholders.  Her role at DJS combines her quantitative and qualitative research experience in delivering projects such as customer experience and satisfaction, exhibition evaluations, audience profiling and segmentation.

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