Carly Parsons


Panel Development and Strategy Manager

Operations Team

Photo of Carly Parsons

Based in: Oxfordshire

Carly graduated from the University of Liverpool in 2001 with a degree in Business Information Systems.  She started her research career at Ci Research where she became the Systems Manager heading up the Data Team.  In 2011 Carly set up her own Market Research company specializing in building and running Online Communities. 

Carly is highly experienced in both qualitative and quantitative research and analysis techniques.  Her extensive project history has involved both national and international clients. 

Carly acquired an extensive working knowledge within the Market Research industry.  She is motivated and proficient with providing IT solutions to meet research needs.  Carly is adept in designing and scripting complex online and CATI surveys, and she has created several client portals and developed her own online community solution.

Carly has a great interest in people and why they behave as they do.  She enjoys being able to apply the knowledge and experience that she has gained to help implement future strategies with the use of both Market Research and IT.

Carly joined DJS in January 2021, working remotely from her base in the Cotswolds. Her role has been focused on the Opinion Exchange Panel which she has grown from strength to strength. In Novemver 2024 she was promoted to Panel Development and Strategy Manager in recognition of the breadth of her knowledge and understanding in this area. 

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