Julie Hollingsworth

Associate Director

Research Team

Photo of Julie Hollingsworth

Team: Kinder

Julie joined DJS Research in July 2022 as an Associate Director, bringing a wealth of experience from having successfully managed and delivered a range of complex and multi-mode research projects among businesses and residents/the general public for a wide range of public sector clients during her many years at BMG Research. Her clients have included the Health and Safety Executive (HSE), the Driver and Vehicle Standards Agency (DVSA), HM Customs and Revenue (HMRC), Transport Focus, the Equalities and Human Rights Commission (EHRC) and the Greater Manchester and West Yorkshire Combined Authorities (GMCA and WYCA)

After graduating with a first-class BA (Hons) degree in Business Studies, Julie started her research career on the client-side at Parcelforce Worldwide, before moving to the agency-side at TNS Consumer in 2001, where she worked with clients including L’Oreal, Colgate, Ferrero and Royal Mail. Julie first joined BMG Research in 2003, focusing on research in the public sector and then re-joined in 2017 after a few years as a freelance researcher.

Julie has particular expertise in large scale quantitative surveys, including tracking surveys. She has a keen level of attention to detail and prides herself on building close working relationships with clients to enable her to gain a thorough understanding of their needs and deliver actionable insights.

Recent projects while at BMG Research have included: a large scale postal/push-to-web survey among residents of high-rise buildings on behalf of HSE to understand residents’ perceptions and behaviours regarding safety risks in their homes in the wake of the Grenfell Tower fire; customer experience surveys and communications planning research among various customer groups for DVSA (including car owners, learner drivers, driving instructors and operators of HGVs and buses/coaches); an annual combined telephone and online survey among 10,000 (nat. rep) adults across the UK for the Global Entrepreneurship Monitor (GEM UK); a survey of SMEs and larger businesses on behalf of HMRC to help understand the regional spread of Corporation Tax Relief for R&D; a pilot survey on behalf of Transport Focus involving nearly 1800 face to face/intercept surveys at roadside service stations among lorry drivers, to measure satisfaction with their experience of the services and identify their priorities for improvement; and Julie worked with GMCA to set up and then manage delivery of the GMCA COVID-19 tracking survey among 1,000 adults across Greater Manchester each wave.

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