Gill Redfern

Team: Shining Tor

Gill joined the DJS Research team in 2012 bringing with her a wealth of experience across both qualitative and quantitative disciplines. After graduating in 1997, Gill started her career at London based Directions Research & Marketing, where she progressed from a Research Executive through to Director. Following a move to the north west in 2005, Gill joined Nunwood as an Account Director responsible for a number of key accounts and a research team. In 2008, Gill embarked on a freelance career where she worked with both key client accounts as well as a number of leading research agencies.

Gill’s research experience is primarily in retail, FMCG, publishing and kids/youth markets, having worked with some of the biggest names in those sectors over her career, including; Tesco, Matalan, M&S, Mars, Nestle, Westmill, Crayola and News International. Her broad experience in research has seen her work across a range of different research briefs including: ad’ testing, brand strategy, packaging design, new product development, category management, shopper insight and segmentation. 

A strategic thinker, Gill enjoys getting under the skin of consumer behaviour & attitudes and ensuring clients receive actionable recommendations which meet their commercial objectives. Gill is a firm believer that great insight also needs to be presented in a visually engaging and memorable way and to that end utilises infographics, data visualisation, imagery and video to ensure presentations have impact.

Gill heads up qualitative services at DJS Research, which includes keeping our methodological toolkit up to date with new techniques and advances in technology, ensuring quality is of the highest standard across the business and providing training where required.

Gill write regular articles and insight pieces for her sectors, a selection of which can be found here:

• We presented at the MRS Sustainability Summit 2023
• Is the UK love affair with plant-based diets starting to sour
• Our search finds Millenials are the generation affected most significantly by the cost of living crisis