Climate Change & the Environment Market Research

DJS Research has a wealth of experience conducting quantitative and qualitative projects exploring the topics of climate change, the environment, net zero targets and carbon reduction plans, wildlife and biodiversity, and nature connectedness. Examples of our clients and project work in this space include:

• Severn Trent Water: Qualitative research (online community, focus groups and depth interviews) among household and non-household customers to explore reactions to the organisation’s net zero proposals.

• Energy Saving Trust: An audience segmentation exploring the public’s energy saving attitudes and behaviours.

• Electricity North West: Exploring the attitudes of SME businesses towards Net Zero targets.

• United Utilities: Quantitative and qualitative research investigating the relationship between climate change and water and waste water services for the organisation’s climate change adaptation plan.

• Natural History Museum and UNLive: The Global Climate, Health and Cultural Interventions for 18-24s, with surveys conducted in Brazil, China, England, India and Nigeria.

• Environment Agency: Conducting the annual public perceptions to flooding study which involved both telephone and face-to-face interviews with residents living in ‘at risk’ flood areas.

• Local Nature Recovery Strategy (LNRS) consultation for Oxfordshire County Council (OCC): In 2024, we supported OCC with the analysis, comprehensive open text coding and reporting of their Local Nature Recovery Strategy (LNRS) consultation. To help create collaborative priorities for Oxfordshire during the development of their LNRS, an online survey was designed to ask individuals and stakeholder groups about their nature priorities and actions for Oxfordshire. In total, the LNRS survey received 650 responses, which DJS Research coded and analysed to produce a narrative report and summary infographic. The results were also presented by DJS Research at a webinar attended by OCC representatives, stakeholders and the general public.

• Natural Resources Wales (NRW): Coast Path and National Trails Business Survey 2024: This survey engaged 1,000 businesses close to the Wales Coast Path and/or National, followed by in-depth case studies/interviews, to understand the impact of visitors to the routes on their business and any support needed to help them maximise the potential benefits that the routes provide. The project involved designing a CATI and online survey, analysis of both quantitative and qualitative responses and regular meetings with the project steering group throughout, to design the questionnaire and survey outputs, as well as a whole suite of reports (in Welsh and English) and delivery of a webinar to NRW and their stakeholders.

• The Centre for Climate and Social Transformations (CAST – University of Cardiff): For four years, DJS Research managed an annual survey on behalf of CAST to explore climate change attitudes and behaviours of adults living in the UK, China, Brazil and Sweden. The survey was conducted among 1,000 people per country per year with and examples of the published reports can be viewed through the following links; public perceptions of climate change and policy action and worry about climate change, COVID-19 and the cost of living. 

• Woodland Trust: In 2021, DJS Research managed the Trust’s Public Attitudes and Supporter Survey, which included a nationally representative online survey of 5,000 adults across the UK. The survey explored people’s connection to nature, wildlife, biodiversity and the outdoors, as well as their attitudes towards pro-environmental behaviours and climate change. This piece of work followed on from an online survey conducted among 3,500 UK adults to identify ‘Green’ personas (segments) within their wider audience segmentation.