alumnus: alumni market research

alumnus: alumni market research

We are experts in alumni market research

Aware of the many challenges faced by Alumni relationship teams, we have developed a new alumni market research offer, specifically targeted to meet these needs. Whatever your alumni research need, we are keen to help! Please get in touch via email on


What are the key benefits of our offer?

  • The alumnus benchmark option offers the ability to analyse, compare and benchmark alumni relationship metrics against other institutions and track how this changes over time.
  • The alumnus plus option allows you to determine a segmentation, which can be applied across your entire alumni. You can establish the key drivers that impact alumni engagement and contributions and target segments of your alumni more effectively to achieve a high ROI from the research.

Details of our offer

The alumnus offer has a number of different options:

1.   alumnus benchmark: is a simple, cost-effective option that gives you baseline and comparative data about your alumni engagement and provides an overall alumni relationship index. In addition you can gain an understanding of a specific area of concern.

2.   alumnus plus: is a fully bespoke offer that can include alumnus benchmark. Just share your ‘wish list’ of requirements with us and we will work with you to design an alumni research solution that meets your needs! 

As a full service agency we have the expertise to manage your alumni research project throughout the full lifecycle from your initial requirements to final presentation of actionable findings – saving you time and money and freeing up valuable internal resource

3.   Alumnus options: is a ‘pick and mix’ solution for those who are undertaking an alumni research project who just need help with a specific aspect(s) of the research.

Our options include but are not limited to:

  • Questionnaire design consultancy
  • Scripting, testing and hosting an online survey
  • Survey design and branding support
  • Data entry
  • Focus groups and depth interviews
  • Analysis which can include segmentation, drivers analysis and further statistical analysis
  • Reporting which is insight driven, visual and jargon free
  • Face to face presentation to stakeholders
  • Marketing communications
  • Infographics
  • Project management / Alumni relationship research consultancy
  • Workshop facilitation

The University of Nottingham: A case study and testimonial

alumnus: alumni market research“We commissioned alumnus market research to carry out a segmentation of our alumni, with the aim of understanding the drivers of alumni willingness to volunteer or donate.

We’ve been hugely impressed with alumnus in terms of the quality of their work and their collaborative approach – we'd highly recommend alumnus to all universities looking to conduct alumni market research” University of Nottingham


We have extensive education sector experience. We can analyse and interpret your data to provide actionable insight and recommendations.

Whatever your alumni research need, we are keen to help! Please get in touch via email on or by phone on 01663 767 857.

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