Tap water market research
We have extensive experience of conducting water market research in a B2B and B2C capacity, as well as being experts in utilities market research more widely. We have worked with various water companies, regulators and consumer bodies to understand consumer and business attitudes towards and usage of water. Our experience spans the full range of both quantitative and qualitative market research approaches.
Tap water market analysis
DJS Research carried out a piece of research, which examined attitudes towards and the consumption habits of tap water both in and out of the home. We spoke to families in the open forum area of our parents, kids and teens market research community, Chatter Zone, who’re on hand to answer questions, complete tasks, test hypotheses and provide opinions, which ultimately allows clients to access insights from the families ‘on-demand’.
The infographic below outlines the key findings DJS Research drew from the tap water market research project.
From the infographic, it can be seen that attitudes and preferences towards tap water and bottled water changes, with many people preferring to drink bottled water when out of the house and eating at restaurants, whereas tap water is generally preferred at home.
More specifically, the survey found:
To read a full, detailed break-down of the infographic, please click here.
Water market research experience
With water companies busy delivering their AMP 6 business plans and preparing for NHH Retail reform, the demand for market research in the water sector continues.
Indeed, in the last two years, DJS Research has conducted the following studies for CCW. DJS Research has published research reports in the public domain. For your convenience, we have provided links below to said reports:
Consumer Council for Water - Exit Strategies
Consumer Council for Water – Water Matters 2014
Consumer Council for Water – Draft Determination Research
Testimonials
Testimonials from the water and utilities sector include:
"DJS Research took the time to understand our research requirements and responded with a professional proposal that added value to our research objectives and was also very good value for money. The whole project ran smoothly with no delays and was professionally managed throughout. I would be happy to use DJS Research for any future studies and would recommend them to others." United Utilities
“Ali and Lyn were always friendly, approachable, professional and eager to provide a good service.” Yorkshire Water
“DJS has been carrying out customer satisfaction surveys for Southern Water since July 2010. The service provided has been excellent. The team are extremely flexible in meeting our needs and have been invaluable in assisting us in designing our surveys.” Southern Water