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Analogous Situations

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Analogous Situations

In market research, analogous situations are sometimes used to consider a product or service which cannot be tested directly. For instance, a researcher may be looking to understand the likelihood of a certain product or service being taken up on a large scale. One method to do this without going through the process of actually launching the service or product in the marketplace would be to use an analogous situation. In this situation, the product or service is tested in an aspect of real life in as similar format as possible to that of the planned launch, in order to understand how that service might solve and issue or create a better solution.

Analogous situations are a method offered by DJS Research Ltd to add insight in to numerous business problems, in particular they are commonly used in new product development.

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