Global Market Research

Audience Measurement

Back to Glossary

Audience Measurement

Audience measurement is the term which refers to a technique broadcasters and advertisers use to determine the demographic of people who are watching or listening to a broadcast.

Audience measurement often measures radio listenership and television viewership. However, it can also be used within print media to measure newspaper and magazine readership.

Those who measure audiences are required to abide by Audience Measurement Guidelines, which were compiled by the Interactive Advertising Bureau. The purpose of the guidelines is to maintain transparency within audience measurement and to also assess methodologies which may be out-of-date.

Naturally, audience measurement is often used within media and public relations market research, to gage the success and the demographics of media outlets.

Audience measurement is also sometimes referred to as audience research.

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Audience Measurement information please follow us on @djsresearch.

© DJS Research 2022