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Business to Business (B2B) Market Research

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Business to Business (B2B) Market Research

B2B market research is research carried out with businesses. These businesses may still be clients, or potential clients, of the commissioning company or organisation, but they are not individual customers or members of the public in the same way that respondents to consumer research are. Business to business market research is often focussed on understanding potential improvements to a product or service being offered, customer service performance, or to gauge current or potential clients' preferences in relation to a firm's competitors or the wider market place.

DJS Research Ltd are experts in B2B market research, and many of our Research Directors have completed projects on international scales relating to complex products or services.

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