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Consumer Market Research

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Consumer Market Research

Consumer market research is carried out with respondents who are asked to give their opinion on a particular product or service. Consumers are often members of the general public, although for less commonly used products and services they may be a smaller target audience. If the research is about a particularly niche topic, consumers may fall under the banner of a 'hard to reach' group.

DJS Research Ltd have conducted hundreds of consumer market research projects, and have particular experience in researching hard to reach groups.

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