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Desk Research

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Desk Research

Desk research, in market research terms, is the drawing together and collating of secondary information. This information, or secondary data, may take the form of previous published research reports, newspaper articles, laws, maps and an array of other documents or forms of media - such as video or audio.

Desk research may be used to add to or inform primary research, or it may stand alone as a form of market research. Desk research is one of the many forms of market research methodology offered by DJS Research Ltd.

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