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Enabling Techniques

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Enabling Techniques

Enabling techniques are used in qualitative research, particularly within depth interviews, to help a respondent express their views in an articulate way. Enabling techniques allow participants to say more in response to a question than they would spontaneously - sometimes also allowing the respondent to project opinions that may be considered shameful or negative through using an imaginary person or situation. Enabling techniques include personification, word association, collages, mapping and role play, among others.

Enabling techniques are often utilised by DJS Research directors in focus groups and depth interviews.

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