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Fieldwork - Market Research

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Fieldwork - Market Research

In market research, fieldwork is the term used for the collection of primary data from external sources, it is usually followed by a data processing step and then analysis and reporting. Fieldwork may be conducted by either a dedicated fieldwork company or, if the market research agency has one, an in-house fieldwork department. Fieldwork includes qualitative and quantitative methodologies such as observation, mystery shops, hall tests, interviews (CATI, face to face, online) and several others. Under the Market Reearch Society Code of Conduct, market research agencies have a responsibility to ensure fieldwork is carried out according to strict guidelines relating to data protection and reliability.

DJS Research Ltd offers a full fieldwork service utilising our in-house field department, online scripting team and internationally capable 50-station CATI unit.

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