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Market Research Insight

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Market Research Insight

An insight is a specific market research finding or set of related findings which give the researcher and their client an understanding of why or how a particular event occurs. It is commonly related to a trigger - as in 'an insight in to the mind of the consumer' when talking about purchasing habits. If you would like to see a set of regularly updated market research insights, free of charge and organised by sector, you can visit the Insights page on our website.

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