Global Market Research

Multi-Code: Market Research

Back to Glossary

Multi-Code: Market Research

In market research, a multi-code response is one in which the respondent may choose more than one answer. So, for instance, when asked why they purchased a pair of trainers, the respondent may be able to select 'price', 'cost' and 'design' from a pre-supplied list.

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Multi-Code: Market Research information please follow us on @djsresearch.

© DJS Research 2018