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Panel Market Research

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Panel Market Research

Market research panels are groups of repondents who make up a long-standing sample group which can be used by an agency or other entity to gain data. Panels may be nationally representative and large scale, representative of an area or geographic locality (such as a City Council's Citizen Panel for instance) or representative of a particular profession or sector - such as a teacher panel.

Market research panels are often online, allowing easy and cheap access to respondents. However, they may also include a 'list' of telephone numbers, or a number of addresses and contact details for individuals who can be surveyed via telephone or postal methodologies.

DJS Research Ltd owns and operates VoicED, an education market research panel including teachers, lecturers, teaching assistants, NQTs and a wide array of other members of the education profession - including those who do not have teaching responsibilities.

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