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Quota Market Research Sample

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Quota Market Research Sample

Quota Market Research Sample is a method of sampling, most commonly used in opinion polling and market research. 

It is made up of a set number of respondent that possess specified and identified characteristics. For example, when researching into television viewing, a quota market research sample of twenty adult men, twenty adult women, ten teenage girls and ten teenage boys, might be set as a target to recruit by interviewers.

Using this example, quota market research sample is not random because of specific target respondents. However, some criticise this technique due to the sample not being random, therefore the sample distributions of any statistics are unknown.

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