Back to Glossary
A recruitment screener is a series of qualifying questions used by market researchers to identify if the selection of participants accurately reflects the target population
. They are also used to assess if a candidate fits the criteria for a particular research study. While most of the questions will be closed questions
to illicit specific answers from the participant, the recruitment screener should also include some open questions
as to help better understand the candidate.
To save time, screeners will be conducted over the phone or online; therefore, if the participant isn’t selected, they haven’t had to travel anywhere. Most recruitment screeners will find out the occupation of the participant as they could work for the company being researched or for a market research company themselves, meaning their answers may be biased
. Furthermore, eliciting the participant’s age, along with where they work and live are often key points when conducting market research. Setting parameters for the study will help eliminate possible candidates to ensure the selection of participants reflects the target population accurately. Once the candidates have all been given the recruitment screener, the market researchers will select the participants who they think will make up the most accurate representation of the target population, or who they think will be most insightful.
Recruitment screeners are useful in making a research study more valid and tailored better for the individual study.
We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:
For updated Recruitment Screener information please follow us on @djsresearch.