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Unbiased Market Research Samples

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Unbiased Market Research Samples

Unbiased Market Research Samples are a subset set of people chosen from a population. Each person is chosen at random and entirely by chance.

This technique allows each individual to have the same probability of being chosen at any stage of the sampling process.

Unbiased Market Research Samples are a basic type of sampling, it is an important method when studying large numbers of sample, to get an accurate average represented of the population. This is also a way of controlling the sampling error as a result of randomness only by developing the samples from an unbiased source.

Using an Unbiased Market Research Sample is important when it comes to drawing conclusions from the results of a survey, as the sample will be representative, therefore it is reasonable to make generalisations from the results.

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