Unstructured segmentation is the action of segmenting a market without any prior knowledge or information as to how many segments there are, how they are different and why these differences might exist.
The segmentation in these instances is based purely on analysis of data collected during the fieldwork and is not influenced by any pre-conceived notions about the market or market sector in question.
Unstructured segmentations fall under the broader title of segmentation - a service offered by DJS Research Ltd.
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