Wales market research

Wales market research

Welsh market research refers to the systematic process of collecting, analysing and interpreting data related to consumer behaviour and economic trends within the region of Wales. Welsh market research focuses specifically on Wales, rather than the rest of the United Kingdom. It looks to gain insights into the factors influencing business and consumer activities in this region.

The key components of Welsh market research are:

• Geographical Focus: The attention is centred on Welsh markets, considering all the aspects that differentiate it from other regions. These could be social or cultural aspects.
• Consumer Behaviour: Links to understanding the preferences, habits and attitudes of the people of Wales regarding brands, companies and services offered in Wales.
• Industry Analysis: Involves researchers studying various industries operating in Wales, assessing the competitive landscape in Wales and the growth potential in the country.

The purpose of Welsh market research is to provide companies and policymakers with extensive and useful information – tailored to Welsh markets. This is to help organisations make informed decisions about the current projects they are working on, these may involve new product launches, adapting to new markets or navigating the markets in Wales effectively.

At DJS Research, we have vast experience from many years of conducting market research in Wales and the rest of the UK. We have worked with the likes of Meat Production Wales (Hybu Cig Cymru), Welsh Water (Dwr Cymru), Welsh Rugby Union and University of Wales, Bangor. Our team at DJS Research uses many research methods including focus groups, surveys, in-depth interviews, behavioural science, customer profiling and more.

For updated Wales market research information please follow us on @djsresearch.