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Yea Saying - Market Research

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Yea Saying - Market Research

Also known as acquiescence bias, Yea Saying is a phenomenon which occurs from certain respondents tending to agree with whatever is said to them. This bias often occurs when either the researchers, or other respondents, are too friendly towards one another during interviews or focus groups - resulting in inaccurate data as responses do not accurately reflect one or more respondents' actual thoughts, feelings or opinions.

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