Cheshire Business Awards Shortlist DJS Research Ltd for Customer Focus Award

23rd August 2012 16:26

DJS Research Ltd has been shortlisted in the Customer Focus category of the Cheshire Business Awards along with two other companies from the Cheshire area. The company was encouraged to enter following a decade of positive customer reviews and several recent developments in the way feedback is collected and displayed.

Katie Isaacson, head of events for Trinity Mirror Cheshire, noted the competitive nature of the award and the large number of entries received by the organisers:

“We had an incredible response to the awards this year. The judges admitted they had a particularly tough job when it came to agreeing on the shortlists. A wide range of businesses have entered in 2012 with plenty of success stories and achievements to celebrate.”

Over the last decade, more than nine in ten (92% as of August 2012) of DJS Research Ltd’s clients have been very satisfied with the service provided by the agency – with the remainder being satisfied. In addition, around two thirds of the market research company’s work comes from repeat business, and a large majority of clients would recommend the company or use them again in the future. This level of client satisfaction has been a key driver of growth for the agency, which has increased turnover by 300% over the last three years and has recently moved to new offices.

Danny Sims, Managing Director of DJS Research Ltd, had the following to say:

“Being shortlisted for the Cheshire Business Awards has really topped off what has been a fantastic few months for DJS Research. We’ve upgraded premises, gained new contracts and taken on more staff, but still managed to maintain the high levels of performance that our clients expect. It’s fitting that we were selected for the customer focus category, because that’s what we are all about as a company.”

Like many companies, DJS Research aim to not only meet client expectations, but to exceed them. However, the agency has recently taken the radical step of publishing live, unedited customer satisfaction results on their website, allowing current and potential clients to easily see how previous customers rate the organisation’s performance. At the end of every project, clients are sent a questionnaire allowing them the opportunity to provide feedback on how the research project went, and to voice any concerns. These questionnaires consist of quantitative feedback relating to likelihood to recommend and likelihood to return, as well as an overall assessment of DJS’ performance and a breakdown of several aspects of the agency’s service. In addition, clients are able to provide a written testimonial if they so wish, which also appears on the website. To see DJS’ latest results, please click here.

Commenting on the news of DJS being shortlisted, Elliot Simmonds, Marketing Executive at the market research agency, believed it was well-deserved:

“I think it’s great news, and a really well-deserved accolade for the company. Our whole ethos is based on providing a great service to our clients – from the outset of one of our bespoke projects we’re looking to answer the questions that clients want answered, and to make recommendations to them about how best to go about solving their issues. To have over 90% of clients since 2001 coming away from that process very satisfied is a phenomenal accomplishment, and it’s great that our interviewers, researchers, operations staff and everyone who has a hand in DJS are being recognised for that achievement.”

The customer focus award is sponsored by EA Technology and the presentation, along with those for the other categories in this year’s awards, will take place at Chester Racecourse on Friday October 5th 2012.

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