DJS Research Ltd: Fireworks, Waterways and Lucy Spraggan
4th November 2012 21:00
Fears that a local village bonfire night event, held in Whaley Bridge for decades, would be unable to go forward have been averted after local residents and businesses, including DJS Research Ltd, stepped in to keep the tradition alive.
Following the announcement that the current organising committee would be unable to continue, volunteers formed a group in an attempt to continue the festivities and began to appeal for funds – DJS Research were among three local business to offer headline sponsorship and also provided a number of barriers to assist with crowd control and logistics on the night.
The event, which began with a lantern-lit parade made up of local school children, was staged on a Friday night for the first time in recent years and it is thought that this contributed to what was an excellent turnout. As well as a bonfire, the festivities show-cased a number of local bands and the work of several fire artists from the surrounding areas.
Danny Sims, Managing Director at DJS Research Ltd, felt the event was a great success:
“I think the Firework Friday event was a great showcase for the local community, for all the talented individuals we have in the area and all the good that volunteers can do – a huge amount of credit should go to them for pulling off the event in such a short period of time. For me, it’s events like this that really vindicate our decision to involve ourselves in the local community. Businesses should be seen to promote cohesion and growth in the areas in which they operate – whether that’s through employing local people, getting involved with local events, or even just being successful and putting the locality on the map. I’d really encourage business owners of all shapes and sizes to look at how they can be proactive about getting out there and supporting people, events and traditions in the local area.”
This is the second event in Whaley Bridge that DJS Research Ltd has sponsored in recent months. In June, the company was a premier sponsor for the Whaley Water Weekend, an event which included a performance from X-Factor 2012 finalist, Lucy Spraggan and which has gained major regional acclaim – with almost 32,000 website visitors. Whaley Water Weekend combines a youth music festival with a celebration of the town’s historical association with waterways.