Desk Research
Market Research

Desk research involves the investigation of data that has already been collected (often referred to as ‘secondary data’). At DJS Research we appreciate the value of desk research and often examine secondary data sources to complement our primary data collection.

Whether using existing research in the public domain, or a client’s own previous studies, our desk research helps to ensure we know where the knowledge gaps are and guides further qualitative or quantitative research.

We source, analyse, and synthesise existing data from trusted sources to give you a clear, evidence-based view of your market, audience, competitors, or category.