Video vox pops
Market Research
Video vox pops are an engaging way to hear directly from your audience. We use vox pops both as part of qualitative research projects and as a standalone method to capture authentic views and opinions on camera. It’s a great way to bring consumers, end-users or audiences to life in the boardroom. Video is such a powerful tool and so often it is the video clips that stakeholders remember!
We frequently collect video as part of our face-to-face and online qualitative research and we can show short engaging clips during debriefs or create longer ‘highlight reels’ to complement our reports.
In addition, our Creative Services team and in-house videographier can deliver standalone professional vox pops or longer to-camera interviews.
We will work with you to understand your exact video requirements, creating engaging and impactful outputs to suit your needs.
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