Beverage industry market research 

We have undertaken numerous beverage industry market research projects on behalf of suppliers, manufacturers, retailers and coffee shops, using a range of qualitative and quantitative techniques. Our experience spans water, tea and coffee, carbonated soft drinks, fortified drinks, dairy and alcoholic beverages. Beverage market research projects range from evaluating new concepts through to campaign development for some of our most staple drinks.

Brands that we have conducted market research for include:

Types of projects that we have conducted include: 

• Product formulation/optimisation
• Message testing to inform campaign development
• Product benchmarking
• Pack testing research
• New product development
• Concept testing 
• Evaluation of in-store promotions
• Purchase/shopping behaviour reviews
• Customer experience
• Customer listening groups
• Publication reviews

We have experience of carrying out beverage market research through a variety of means – including CATI (telephone) surveys, online surveys and exit interviews, as well as more deliberative qualitative research utilising hall tests/central location tests (CLT), home user tests (HUT) and focus groups.

We predict that health and wellbeing will remain at the forefront of the beverage industry as many consumers turn to healthier options following the global pandemic. Beverage companies are tapping into this trend by incorporating vitamins, nutrients and in some cases more innovative ingredients such as CBC and probiotics, into their drinks offer. Benefits include energising or relaxing properties, aids for recovery/sports performance, improved digestive health, mood boosters and stress reducers. We are well equipped in terms of our experience, knowledge and resource to help our clients seize this opportunity.

If you would like to know more about our experience in beverage market research, or the work we have done with drinks suppliers, manufacturers, retailers and coffee shops, please feel free to get in touch via the contact page. 

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Finally, we publish a regular email newsletter detailing the most up to date market research insights in the food and beverage sector, to view these, please click the link below:

 

Food & Drink Market Research Newsletter 

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