Californians Quote Fuel Savings as Main Reason for Driving Electric Cars

About The Authors

2nd July 2014 17:06 - Automotive

A study on 8,400 Californians has pin-pointed the key drivers behind electric vehicle sales.

The research, which was led by the California Air Resources Board (CARB), was conducted with individuals who had purchased either a battery electric vehicle (BEV) or a plug-in hybrid electric vehicle (PHEV) between September 2012 and April 2014.

The results showed that monetary savings, i.e. cutting fuel costs, are the main reason people purchase electric cars (37%). With just over one fifth (21%) of the votes, reducing environmental impacts was the second most popular choice. Other cited reasons include:

  • Coveted HOV lane access (15%)
  • Increased energy independence (7%)
  • Embracing new technology (6%)
  • Vehicle performance (6%)
  • Supporting the diffusion of EV technology (5%)
  • Other (3%)

However, purchasers’ primary motivation somewhat varied for different manufacturers. More than two fifths of Chevrolet (43%) and Nissan (47%) drivers cited reduced fuel costs as their main reason for buying an electric car. Just less than one quarter (24%) of Nissan drivers said lessening the environmental impact was a key factor.

One fifth (21%) said vehicle performance was their primary motivation behind buying a Tesla, with fuel savings (12%) and environmental impact (23%) also named.

Almost one third (30%) said high-occupancy vehicle lane access was the key driver behind buying a Toyota – far more than for any other automaker – with 36% citing monetary savings.

When broken down into the two different types of cars, one third (33%) of BEV owners quoted fuel costs as the main reason for making the electric transition, compared to two fifths (41%) of PHEV drivers.

Sign up for free insights from your sector…

Antispam code: 3889

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Automotive insights please follow us on @DJS_Automotive or use our RSS feed

Other Automotive Research Findings

Other Latest Market Research Insights

© DJS Research 2017