Global Survey Finds Young Brits Most Addicted to Social Media

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22nd September 2011 17:55 - Automotive

A global survey commissioned by Cisco of college students and professionals who are 30 years old or younger, has discovered that British students are the most easily distracted by social media.

Over nine out of ten UK students delve into Facebook, Twitter and other social networking sites at least once an hour. This is the highest rate on the planet.

UK CEO of Cisco, Phil Smith, said that this fact will “reshape business for a new generation”, however many experts argue that this is not necessarily a positive thing.

The study also found that British students are the second most connected in the world when it comes to how frequently they access the Internet using a mobile device. Only China has higher rates of this.

Globally, one in three college students and young professionals now consider the internet to be just as important in their lives as fundamental human resources such as air, water, food and shelter.

More than half of the surveyants across the world said the web was an “integral part of their lives” and more than one in four claimed that staying updated on Facebook was more important than partying, music or seeing friends.

Mr Smith commented on how employers need to take the new ways that students and young people work into consideration: “It could mean fewer people commuting, more people working from home... But businesses also need to consider that if people are getting distracted from their jobs, it’s often down to bad management.”

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