Two Thirds of Global Online Consumers Plan to Buy a New or Used Car in the Next Two Years

About The Authors

1st May 2014 12:26 - Automotive

According to the latest Nielsen Global Survey of Automotive Demand, which polled more than 30,000 Internet respondents in sixty countries, has found that two thirds (65%) of global online consumers plan to buy a new or used car in the next two years.

Automotive demand is likely to be strongest in Latin America (75%), Middle East/Africa (75%) and Asia-Pacific (72%), while more than half (56%) of North Americans and half (50%) of Europeans expect to buy a new or used car in the next twenty-four months.

New car purchase intent is strongest in Asia-Pacific, where two thirds (65%) of respondents say they will buy a new car in the next two years, compared with just seven per cent who plan to buy used cars.

Pat Gardiner, president of Nielsen Automotive, said:

“Marketers need to abandon some preconceived notions about the factors that influence a new versus used car buyer or first-time buyer versus an existing owner… Getting to the heart of what drives purchase decisions allows auto marketers to fine-tune their marketing strategies to address the unique needs of the buyers in their markets.”

Sign up for free insights from your sector…

Antispam code: 15614

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Automotive insights please follow us on @DJS_Automotive or use our RSS feed

Other Automotive Research Findings

Other Latest Market Research Insights

© DJS Research 2017