Automotive Market Research Insights And Findings

Automotive Market Research

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Automotive Market Research

Below you will find the latest automotive market research insights, automotive news and research findings. The most recent automotive articles can be found at the top.

The automotive market research findings have been sourced from the UK, Europe and the rest of the world. Please note that the research projects contained in these articles may or may not have been conducted by DJS Research Ltd.

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Lexus named the most dependable auto

26th February 2015 11:25

The J.D Power 2015 U.S Vehicle Dependability Survey, which has been conducted annually since 1989, has reported that Lexus manufactures the most reliable cars, an accolade which the automaker has held for four years. The survey questioned 34,000 original… Read more...


Public divided on whether driverless cars are trustworthy

25th February 2015 16:21

A recent poll by uswitch.com has found that 48 per cent of people would not be willing to travel by driverless car, whereas the remaining 52 per cent would. However, 16 per cent of those questioned by uswitch.com claimed to be “horrified” by the… Read more...


More cars being bought out of desire, as opposed to need, AutoTrader finds

26th January 2015 15:36

AutoTrader’s 2015 Automotive Buyer Influence Survey has revealed that just over 3 in 5 (61 per cent) car buyers bought their latest car out of desire, not need. The research questioned more than 2,300 buyers of cars, both new and used, to determine… Read more...


Large proportion of drivers do not know core road traffic signs, survey finds

15th December 2014 10:09

A survey, which was conducted by Bury online car dealership, JamJar Direct, has found that a large percentage of drivers are either unsure of what some road signs mean or are confused by them. The findings from the study showed that nearly 70% of drivers… Read more...


Motorists want in-car traffic updates, not the facility to watch films, survey finds

8th December 2014 10:57

A report conducted by Compass Intelligence, has found that motorists favour technology related to driving, over the facility to watch films and receive social media notifications. The report comes as manufacturers of cars start to increase the internet connectivity… Read more...


Drivers rank texting as the biggest distraction, survey finds

8th December 2014 10:46

Some of the biggest distractions, ranked by New Zealand motorists are: texting, reading and eyeing-up good looking pedestrians. The survey, which was conducted by The Drivers Index, found that the 84% of those surveyed found texting and reading to be major… Read more...


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