Television Voted As Preferred Channel of Communication For Euro Updates
June 2014 - Business Support
A recent study has shown that over half (56%) of people living in EU member states outside of the euro area do not feel well informed about the euro.
This figure is 1% lower than in 2013 and comprises of over two fifths (44%) who feel not very well informed and over one in 10 (12%) who feel not at all informed.
On the other hand, over four out of 10 respondents (42%) said they do feel well educated about the euro – 26% rather well educated and 6% very well educated.
The Czech Republic was the only country where 50% of participants felt quite or very well informed:
| Country | Not very/not at all informed | Quite well/very well informed |
| Czech Republic | 48% | 50% |
| Hungary | 60% | 39% |
| Lithuania | 50% | 46% |
| Poland | 53% | 45% |
| Bulgaria | 61% | 38% |
| Romania | 63% | 36% |
| Croatia | 57% | 42% |
Collectively, just under one third (30%) said they would want to hear about the introduction of the euro as soon as possible, with just 6% happy to be informed only a few weeks before. More than one quarter of (28%) respondents said they would want to be told a few months in advance and 31% thought a few years notice should be given.
National central banks were voted the most trusted distributor of information on the euro (76%), with European institutions a distant second (59%), followed by government, national or regional authorities (46%).
Journalists were seen as the least trusted distributor of information with just 28% electing them and, not much better off, trade unions and professional organisations were selected by less than three out of 10 participants (29%).
Furthermore, when asked about their preferred channel of communication to receive information about the euro and the changeover, television was the overwhelming favourite:
- 71% said television would be most useful
- 60% said the Internet would be most useful
- 53% said in banks would be most useful
- 50% said on the radio would be most useful
- 47% said in newspapers/magazines would be most useful
- 44% said in schools or education places would be most useful
- 38% said through the letter box would be most useful
- 36% said public places would be most useful
- 30% said in the workplace would be most useful
- 19% said in supermarkets and shops would be most useful
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