Market Research Shows British Bosses Less Likely To Employ Women Not Wearing Make-Up

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22nd October 2013 10:36 - Business Support

According to a recent study carried out by Escentual.com, over 65 percent of British bosses admitted that they would be less likely to employ a female candidate if she wasn’t wearing make-up during the interview stage. Almost half (49%) of those asked said that it would actually be one of the most important factors if the job was within a sales role or ‘front line’ public facing position.

This is not only true of candidates at the interview stage. The findings also reveal that female employees think their chance of promotion also hinges on on the amount of make-up they wear –  a staggering 60 percent of company executives claim that if they didn’t wear make-up on a daily basis it would have an unfavourable effect on their careers.

While these figures may seem surprising, the survey also reveals that in actual fact 98% of women said they would always wear make-up to a job interview anyway. Whether right or wrong, it seems women are already aware of the importance of make-up – with the majority also saying it would make them feel much more confident in a meeting or interview.

However, there is one exception where women would be more than happy to go barefaced to work, and that is for a charitable cause. More than 50 percent of women said they would ‘DareToBare’ to raise money for breast cancer. The ‘DareToBare’ campaign (which is run by Breast Cancer Care) asks women to raise sponsorship by going to work make-up free and bare faced throughout Breast Cancer Awareness Month in October. The campaign is already popular with celebrities including Binky Felsted from Made in Chelsea and Apprentice finalist Luisa Zissman ditching the make-up and going fresh faced for the campaign.

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