London-based Offices and Re-branding Seen as Wasteful for Charities, Survey Shows

About The Authors

7th July 2014 12:35 - Voluntary

A study looking into the public’s opinion of charities has discovered that a large proportion see re-brands and London-based offices as a waste of money.

Almost seven in 10 (69%) said that London-based offices would be an improvident way for charities to spend their money – one quarter (25%) said somewhat wasteful and 44% said very wasteful. Marginally over one in 20 (6%) believed having headquarters in the capital would be fairly worthwhile.

When asked how beneficial re-branding – i.e. changing their logo, name or look – would be for charities, the same (69%) number of respondents believed it to be wasteful – two fifths (40%) said very wasteful and three in ten (29%) said somewhat wasteful. Similar to the first statement, just 7% thought a re-brand would be fairly worthwhile.

Spending money on lobbying the government and other organisations received more support, with a net total of 39% believing it would be a fairly or very worthwhile way to spend funds. Around one quarter (23%) of those surveyed thought this would be a waste of money.

Just over one quarter (26%) believed producing and disseminating magazines to update supporters of the charity’s work was a wasteful way to spend cash – 6% said very wasteful and just over one in 10 (12%) said somewhat wasteful. Around two fifths (44%) said this would be a fairly or very worthwhile way to allocate money.

Furthermore, advertising (54%) and developing a website (61%) also drummed up a fair bit of support, with over 50% of respondents believing they would be fairly or very worthwhile areas to spend money.

Elsewhere, respondents said the following areas would make them feel confident that charities spend their donations well:

  • No members of staff travel using first class expenses (52%)
  • Mostly run by volunteers (50%)
  • No member of the charity is paid more than £50,000 (47%)
  • No member of staff receives a bonus (46%)
  • No offices in London (37%)

Other conditions include: all administration costs are paid for by Gift Aid money; staff pay for their own Christmas party; all photocopying is recycled on paper; no printing is on glossy paper and all new staff are unpaid for their first month, among others.

Less than one in 10 (8%) said nothing a charity did would make them confident that they are spending donations well.

Sign up for free insights from your sector…

Antispam code: 8435

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Voluntary insights please follow us on @DJS_Voluntary or use our RSS feed

Other Voluntary Research Findings

Other Latest Market Research Insights

© DJS Research 2017