Market Research Shows More People Are Volunteering in Britain

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8th September 2014 10:43 - Voluntary

New research has shown that the number of people sacrificing their time to volunteer has reached its highest level in 10 years.

The report - ‘The New Alchemy’ - found that over one quarter (26%) of the British public had given time in the last three months to volunteer. This figure has only been reached once before in the last decade, and is a hefty rise against 2003’s figure - 7%.

The proportion of men (27%) who have given time to volunteer to a charity, other organisation or in their local community in the last three months has also reached a 10-year high, overtaking women (26%).

Females have only polled lower than men on two occasions in the last decade and have an average level of 24% for the last three years, compared to 21% for men.

Furthermore, younger generations (16-24-year-olds) have significantly increased their volunteering too. In July 2014, 31% of the 16-24-year-olds included in the study’s 1,000-strong sample had given time to volunteer in the last three months, more than double October 2004’s figure - approximately 15%.

According to the report, younger Britons are the most likely age group to volunteer, having consistently reported the highest volunteering levels of any age group, on average, over the last three years.

In addition, the research suggests that volunteering levels can be dictated by religious activity, with regular worshipers more than twice as likely to volunteer.

Joe Saxton, Driver of Ideas at nfpsynergy, said: “The number of men volunteering doubles in a decade! Number of young people volunteering doubles in a decade! These are extraordinary changes. It’s a really encouraging sign to see that so many more young people are volunteering and that the gap between men and women is narrowing, but all too often charities don’t think about how they can reach out to these groups. Targeting volunteer opportunities to appeal to different groups is essential to ensuring a steady supply of volunteers and capitalising on the skills they provide.”

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