Survey Shows Younger Generations Place More Importance On Career

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16th June 2014 14:36 - Education

A survey conducted for the University of Southampton shows 16-24 year olds are considerably more career orientated than older generations.

The research, which had a sample size of 2,076 participants, was done to look at people’s aspirations and how confident they were that they could achieve them.

Overall, family (65%), health (63%), romantic relationships (25%), friendship (23%) and career (20%) were voted as the most important areas to people over the next 10 years.

Of those questioned, 45% said they had fixed plans for the next decade, with 70% of those feeling confident they could achieve their arrangements.

Once broken down, the survey’s results highlighted a clear division in terms of career attention. Over half (54%) of 16-24 year olds elected career as being important to them, compared to one third (31%) of 25-39 year olds, 16% of 40-59 year olds and just 1% of 60+ year olds.

Elsewhere, the younger generation (16-24 year olds) also placed significantly more importance on their love life over the next decade with 54% ranking it highly, compared to just one fifth (21%) of 25+ year olds.

Interestingly, when 25+ year olds were asked what should have been important to them when they were 18, just 27% said their love life.

On the other hand, older generations (25+) placed family (68%) and health (68%) much higher, with 16-24 year olds scoring the two areas 39% and 28% respectively. The value of family and health appears to progress with age too as 60+ year olds alone selected health (85%) and family (74%) twice as often as 16-24 year olds.

The final element of the survey discussed whether or not participants would consider creating a bucket list. Results showed that likelihood decreased with age:

  • -57% of 16-24 year olds would consider a bucket list
  • -45% of 25-39 year olds would consider a bucket list
  • -40% of 40-59 year olds would consider a bucket list
  • -26% of 60+ year olds would consider a bucket list

Almost half of those surveyed put travel related activities at the top of their bucket list.

This research was conducted by YouGov.

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